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Seasonal workbook
Completed October 2023
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Highlight the F23 season’s product line, marketing & sustainability stories, product merchandising, color layouts, sizing guides, and key items.
Designed as a sell-in tool for sales reps and source of truth for all things F23 product.
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Max Sarazzin
Amy Simmonds
Sara Hunt
// Project Manager — US/EU/Canada Workbooks
// Creative direction
// Pagination & creative concepting
// Communication and deadline management across all teams— sales, marketing, product, graphic design, external producers, print company
// Product and lifestyle asset delivery
// Printing and distribution
// Quality control and proofing
Continuing into the F24 season, we made aesthetic and functional upgrades to our workbooks — including in-season lifestyle imagery, replacing all CADs with ghost mannequin imagery, adding in navigation at the bottom of each page, and linking out the copy in the table of contents and index.
These updates help our sales reps work with our retailers/buyers to flow through the book better and make it an easier sell-in experience.
